Radian Ai-Driven AdTech Platform
An AI-driven AdTech platform powering smarter retargeting, impactful branding, and scalable
user acquisition
My Role
UI/UX Designer - Design System, Competitor Analysis, Feature Scoping, Research, Interaction Design, Prototyping, UI Design,UX Thinking.
Team Members (5)
Shyam Sharma - Senior Designer, Abhimanyu Singh - Product Manager, Chhavi Arora - Frontend Engineer, Prince Chouhan- Backend Engineer
Timeline
Jan 2026 - Feb 2026 (6 Weeks Approx)
Overview
Radian showcases AI-powered AdTech solutions, educates businesses, builds trust, and converts high-intent visitors into qualified leads.
As a UI/UX Designer, I led the end-to-end rebranding of Radian, creating a modern digital experience that clearly communicates its AI-powered AdTech offerings. I simplified complex advertising concepts, organized content for easier understanding, and designed user journeys that help businesses explore retargeting, branding, and user acquisition solutions while encouraging meaningful engagement and lead generation.
The redesigned Radian website delivered measurable business impact, increasing user engagement by 50%+, boosting demo request conversions by 30%, and simplifying complex AdTech concepts through improved content structure, enabling users to navigate and understand solutions more efficiently.
Why Was This Audit Needed?
Product Stagnation :-
The website had seen no significant design, content, or feature updates since 2019, causing it to fall behind modern user expectations.
Weak Brand Credibility :-
The outdated design, inconsistent visual identity, and lack of compelling trust signals made it difficult for users to perceive Radian as a modern, reliable, and industry-leading AI-powered AdTech platform.
Ineffective Conversion Funnel :-
Visitors lacked clear guidance toward key actions, making it difficult to understand the offering and resulting in missed opportunities for demo requests and lead generation.
Original Website Walkthrough (Scale for Better Viewing)
The Issue We Addressed
The website was initially developed on WordPress due to budget constraints, faster implementation, and minimal maintenance requirements. Its primary purpose was to establish the company's online presence and present the founder's vision and services to potential clients.
The following findings are based on current client feedback gathered and shared by the management team.
≈40%
Weak Messaging and Positioning
A lack of immediate clarity around Radian’s services and value proposition reduced user engagement and contributed to early-session abandonment
≈35%
Poor Navigation Clarity
Inconsistent visual elements and weak hierarchy increased cognitive effort, reducing usability and disrupting the flow of critical user journeys
≈25%
Lack of Trust Signals
Weak trust-building elements and underemphasized CTAs diminished user confidence, resulting in lower lead generation and conversion performance
Client Expectations & Business Requirements
Establish a Stronger Market Position :-
Differentiate Radian from competitors by communicating a unique brand identity and expertise across digital touchpoints.
Showcase Service Depth & Capabilities :-
Present the full range of solutions, industry experience, and technical capabilities in a structured and compelling manner.
Create a Scalable Digital Foundation :-
Design a flexible experience that can accommodate future services, case studies, content, and business growth.
Align User Experience with Business Goals :-
Ensure every interaction supports strategic objectives such as brand awareness, customer acquisition, and long-term engagement.
Competitive Analysis & Product Vision
Analysis of leading competitors revealed strong positioning around AI-driven growth, proof-based storytelling, and structured product communication. The redesign leveraged these insights while improving content hierarchy, service discoverability, and conversion-focused user journeys to create a more engaging and business-oriented experience for Radian
Why the First Design Iteration Fell Short?
The initial AI-generated high-fidelity screens focused on aesthetics but failed to clearly communicate Radian's value proposition, services, and unique differentiators, making it difficult for users to understand the platform's purpose at first glance.
Transforming the Radian Experience
To transform the experience, I started by organizing the content structure, then explored layouts through wireframes, and finally developed a consistent design system to bring the vision to life.
➡️ User Flow :-
Designed a strategic user flow that guides visitors from discovery to onboarding, building trust through intuitive navigation and seamless interactions.
➡️ Mid-Fidelity Wireframes :-
Developed wireframes to test user flows, organize content effectively, and identify usability improvements before high-fidelity prototyping.
➡️ Design System & Component Library :-
Developed a comprehensive design system including design tokens and a component library. Only a summarized version is shown here, as explaining the complete system exceeds this case study's scope.
Introducing the New Radian Experience
The final design combines research, strategy, and usability into a modern, conversion-focused experience that strengthens brand credibility, improves navigation, and helps users discover solutions with confidence.
Impact Created
We achieved significant impact by revamping the Radian website, with performance metrics collected 30 days after launching the new design.
+50%
Higher engagement achieved on this website, particularly on the homepage.
+30%
Significant increase in conversions through demo request form submissions.
-2%
Reduction in cognitive load, improving users’ ability to scan the website efficiently
Visit Live Website - https://radian.mobi/
Why Was This Audit Needed?
Product Stagnation :-
The website had seen no significant design, content, or feature updates since 2019, causing it to fall behind modern user expectations.
Weak Brand Credibility :-
The outdated design, inconsistent visual identity, and lack of compelling trust signals made it difficult for users to perceive Radian as a modern, reliable, and industry-leading AI-powered AdTech platform.
Ineffective Conversion Funnel:-
Visitors lacked clear guidance toward key actions, making it difficult to understand the offering and resulting in missed opportunities for demo requests and lead generation.
Original Website Walkthrough (Scale for
Better Viewing)
Competitive Analysis & Product Vision
Analysis of leading competitors revealed strong positioning around AI-driven growth, proof-based storytelling, and structured product communication. The redesign leveraged these insights while improving content hierarchy, service discoverability, and conversion-focused user journeys to create a more engaging and business-oriented experience for Radian
Client Expectations & Business Requirements
Establish a Stronger Market Position :-
Differentiate Radian from competitors by communicating a unique brand identity and expertise across digital touchpoints.
Showcase Service Depth & Capabilities :-
Present the full range of solutions, industry experience, and technical capabilities in a structured and compelling manner.
Create a Scalable Digital Foundation :-
Design a flexible experience that can accommodate future services, case studies, content, and business growth.
Align User Experience with Business Goals :-
Ensure every interaction supports strategic objectives such as brand awareness, customer acquisition, and long-term engagement.
Transforming the Radian Experience
To transform the experience, I started by organizing the content structure, then explored layouts through wireframes, and finally developed a consistent design system to bring the vision to life.
➡️ Mid-Fidelity Wireframes :-
Developed wireframes to test user flows, organize content effectively, and identify usability improvements before high-fidelity prototyping.
➡️ User Flow :-
Designed a strategic user flow that guides visitors from discovery to onboarding, building trust through intuitive navigation and seamless interactions.
➡️ Design System & Component Library :-
Developed a comprehensive design system including design tokens and a component library. Only a summarized version is shown here, as explaining the complete system exceeds this case study's scope.
Impact Created
We achieved significant impact by revamping the Radian website, with performance metrics collected 30 days after launching the new design.
+50%
Higher engagement achieved on this website, particularly on the homepage.
+30%
Significant increase in conversions through demo request form submissions.
-2%
Reduction in cognitive load, improving users’ ability to scan the website efficiently
Visit Live Website -https://radian.mobi/
The Issue We Addressed
The website was initially developed on WordPress due to budget constraints, faster implementation, and minimal maintenance requirements. Its primary purpose was to establish the company's online presence and present the founder's vision and services to potential clients.
The following findings are based on current client feedback gathered and shared by the management team.
≈40%
Weak Messaging and Positioning
A lack of immediate clarity around Radian’s services and value proposition reduced user engagement and contributed to early-session abandonment
≈35%
Inconsistent visual elements and weak hierarchy increased cognitive effort, reducing usability and disrupting the flow of critical user journeys
Poor Navigation Clarity
≈25%
Weak trust-building elements and underemphasized CTAs diminished user confidence, resulting in lower lead generation and conversion performance
Lack of Trust Signals
Why the First Design Iteration Fell Short?
The initial AI-generated high-fidelity screens focused on aesthetics but failed to clearly communicate Radian's value proposition, services, and unique differentiators, making it difficult for users to understand the platform's purpose at first glance.
My Role
UI/UX Designer - Design System, Competitor Analysis, Feature Scoping, Research, Interaction Design, Prototyping, UI Design,UX Thinking.
Team Members (5)
Shyam Sharma - Senior Designer, Abhimanyu Singh - Product Manager, Chhavi Arora - Frontend Engineer, Prince Chouhan - Backend Engineer
Timeline
Jan 2026 - Feb 2026 (6 Weeks Approx)
Radian Ai-Driven Adtech Platform
An AI-driven AdTech platform powering smarter retargeting, impactful branding, and scalable user acquisition
Overview
Radian showcases AI-powered AdTech solutions, educates businesses, builds trust, and converts high-intent visitors into qualified leads.
As a UI/UX Designer, I led the end-to-end rebranding of Radian, creating a modern digital experience that clearly communicates its AI-powered AdTech offerings. I simplified complex advertising concepts, organized content for easier understanding, and designed user journeys that help businesses explore retargeting, branding, and user acquisition solutions while encouraging meaningful engagement and lead generation.
The redesigned Radian website delivered measurable business impact, increasing user engagement by 50%+, boosting demo request conversions by 30%, and simplifying complex AdTech concepts through improved content structure, enabling users to navigate and understand solutions more efficiently.
